Miles Parks:
Well, it really was kind of a two-prong approach, where you had the practical aspect, and they made that case.
They had an expert witness who was a marketing professor from Northwestern come in and show how these lies reached tens of millions of Americans in the time after voting ended in 2020, and then had her put together a strategic communications plan, essentially, what it would cost to counter those lies and repair the reputation.
That estimate was put at roughly $47 million. And so then, on top of that, then they said, and how do you measure essentially the emotional toll of this? And both women who were affected testified. Both women got emotional cried on the stand.
The jurors and the public saw, I mean, more death threats than I could count. We heard racist voice-mails that were left for these women that Shaye Moss' son reportedly heard. And so all of that was kind of taken into consideration when the jury was coming up with this $148 million number.
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